When it comes to paid search, there’s no blanket approach. Should you bring an SEM specialist and do it all in-house, outsource it to an agency, or do a combination of both? Google AdWords is essential for any business looking to grow revenue online.īut one of the most common questions most brands have is this: What’s the best way of investing in your search marketing? That’s why Australian businesses spend a whopping $3.8 BILLION on paid search annually. When you get it right, it’s an ROI machine. Google Ads is one of the main digital marketing tools in your arsenal.
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